Mike Bugembe is the founder of the data company lens.as, a firm that provides consultation, training, and solutions for businesses that understand the importance of knowing and understanding their data.

The founders of JustGiving collected huge amounts of data on both people raising money and those donating and Bugembe was tasked “with looking into this data and finding useful insights which could be implemented.”

He spoke of his time with JustGiving with Black Enterprise saying: “My journey with JustGiving started in 2010 and the brief was simple: they had millions of records of people doing fundraising activities like baking, but they did not know what to do with the data.”

Bugembe said he spent the first six months looking at what the data was “telling us and discovered we could use machine learning to transform the company.

The algorithms developed by Bugembe generated millions for charity and successfully enabled JustGiving to get a valuation of over $100 million.