It’s no secret that we create opportunities when we do things differently. Reinventing yourself, your business, your workout, your outlook, your career, your sales strategy – whatever it is – when you make a change, it’s typically a tightrope walk that balances the energizing with the scary.

Let’s face it, most of us aren’t big fans of change; we’re almost hard-wired to resist it. It’s difficult and threatening, and yet we can’t avoid it. Especially in business today, where transformative change is more than a buzz word, it’s a survival skill.

Our company has undergone some seismic shifts during my tenure. I keep my sanity by thinking about the opportunities this kind of shift presents – and remaining focused on how we stay nimble enough to capture them.

While each challenge is unique, I submit that there are three key actions in any transformative leadership:

I firmly believe that reframing changes in the form of opportunities creates an energy that helps drive success. Leadership that challenges that “muscle memory”— doing what we’ve always done – is at the heart of it, but you have demonstrate reliability to get people to follow. They need to believe that the things they know and trust aren’t about to completely fall apart while you’re focused on metamorphosis.

Knowing that we are all walking that transformative path together gives me the evidence to be optimistic. Here’s what I deem critical checkpoints throughout the course of any dynamic shift:

Focus on the right things. Customers want different things today than they did 75 years ago, and they will want different things in the future. Being in tune with the changing needs and expectations of those we serve is vital to corporate success and it requires the discipline to stop and listen, and adapt.

Make the change sustainable. Initiating change is one thing, but sustaining it is another. In fact according to McKinsey, only 30 percent of all change initiatives are successful. So what does one do? Have a vision. Make it relevant. Keep it simple. Execute