Future jobs in Kenya are heading gig economy way

Friday, May 29, 2020 0:01

By CEZANNE MAHERALI |

The gig economy is more than just flexible work.

The gig economy is more than just flexible work, it's an opportunity for a large catchment of Kenya’s population to build a brand which grows further than just driving or renting, but by using the capital earned to invest in their long-held ambitions.

Before the outbreak in Kenya, the gig economy was predicted to grow by 33 percent in the next three years to become an over Sh36 billion industry with just under 100, 000 frequent gig economy workers.

Online marketplaces have the potential to boost economies, especially in Africa, by improving market efficiency and increasing supply and demand.

The gig economy is not an added benefit, but a contributing factor of overall economic growth in Kenya.