LeBron James has a two-part plan under a new organization that he has started called More Than a Vote.

ESPN reports that More Than a Vote was started shortly after the death of George Floyd, the Minneapolis Black man who died on May 25 as a result of white police officer pressing a knee on the handcuffed man’s neck, a caught-on-video encounter that sparked nationwide outrage and protests.

Some of James’ partners in the nonprofit include people from the NBA, WNBA, and the entertainment world like Trae Young, Alvin Kamara, Draymond Green, Eric Bledsoe, Udonis Haslem, Sam Perkins, Stephen Jackson, Skylar Diggins-Smith and Kevin Hart.

James spoke with some of those people after protests began to spread across the United States in recent weeks and talked to Jackson, who knew Floyd as a child when they lived in Houston, Texas.

More Than a Vote will partner with voting rights organizations in multiple swing states to get their message out, since James feels it’s the ideal time for Blacks to make sweeping change.