Following the fatal arrest of George Floyd, James is even more active and on Wednesday (Jun.11) announced that he will be partnering with friends from both the sports and entertainment worlds to form ‘More Than A Vote.’

The New York Times reports James and other prominent Black athletes and celebrities will make it their mission to inform and energize Black voters while trying to stamp out voter suppression in cities pivotal to the 2020 November presidential election.

‘More Than A Vote’ is needed, on Tuesday (Jun.9) in Atlanta voter suppression reared its ugly head again, primarily in predominately Black neighborhoods.

“Because of everything that’s going on, people are finally starting to listen to us — we feel like we’re finally getting a foot in the door,” James told The New York Times.

More Than A Vote takes its cues from James More Than An Athlete slogan and will aim to expose voter suppression tactics, filter out misinformation spread through social media, and encourage African Americans to register and vote.