To the side of those words on LeBron James’ Instagram was printed over and over again, “more than an athlete.”

And that sentiment is what fuels LeBron James’ latest project, “More Than A Vote,” to focus on galvanizing the vote—and voter registration— for the November election.

“This is the time for us to finally make a difference,” James told the New York Times with his announcement of the formation of the group.

Among those joining him in the effort are Kevin Hart, Jalen Rose, Draymond Green, Trae Young, Alvin Kamara, Skylar Diggins-Smith and Udonis Haslem

The timing for James couldn’t be better given the nationwide protest in the wake of the killing of George Floyd and the voting debacle in Georgia this week where the state’s primary election resulted in widespread disenfranchisement with some waiting as much as four hours to cast their votes and reports of broken voting machines.

Believing that his greatest legacy will come from his off-the-court achievements, James told New York Times interviewer Jonathan Martin, “Hopefully, someday down the line, people will recognize me not only for the way I approached the game of basketball but the way I approached life as an African American man.”