On June 5, 2023, the Los Angeles Lakers and representatives of bibigo® foods hosted their inaugural ‘Lakers Town’ community event in Koreatown. The event featured a new Lakers mural by artist, Jonas Never, and appearances by Los Angles Lakers legends, Kareem Abdul Jabbar, James Worthy, A.C. Green, and Robert Horry, as fans and community members celebrated the unveiling of a mural that celebrates some of the dynamic duos in Lakers history. According to the Lakers, the partnership with bibigo is intended to create a lasting impact and change in communities such as Koreatown in efforts to inspire creativity, vibrance,

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