In response to the recent killings of George Floyd, and Breonna Taylor fashion and beauty brands have taken to Instagram to show their support for the Black Lives Matter movement.
Uoma Beauty founder and former beauty executive, Sharon Chuter created an initiative called Pull Up For Change with a viral hashtag #pulluporshutup challenging beauty brands to release the exact number of Black employees at their companies.
According to the campaign, roughly 8 percent of people employed in white-collar professions are Black—and only 3.2 percent of them are in executive or senior management roles.
The big powerhouse ULTA reported 18% Blackboard members and 13% Black executive team leaders, while Sephora reported 45% people of color in corporate offices, with 6% being Black.
Since L'Oreal owns juggernaut brands like Maybelline, Essie, Carol's Daughter and Kiehl's, any increase at these brands would make a sizable difference in the lives of many black people.