Transparency in digital space

Thursday, June 25, 2020 0:01

By JOHN KAGECHE

As businesses and sellers go digital, heightened awareness of transparency becomes all the more important.

If you are not of a certain age, the Internet with its naked transparency and infinite memory will lay bare what that historic event, led by former USSR President Gorbachev, is all about.

Or maybe, this report: "A few years back, all Kenya Power would have needed to do was to switch off the public attention (from the #SwitchoffKPLC backlash on Twitter) was make a few calls or fire a letter to the mainstream media reminding them of its big advertising budget.

But the ground has since shifted, with the corporate-bullying-proof social media particularly proving a live wire for Kenya Power.

As businesses and sellers go digital, heightened awareness of transparency becomes all the more important.