Source: Xinhua News Agency / Getty
German automaker Volkswagen got themselves in some serious hot water thanks to an ad they thought was cute turned out to be overtly racist.
Volkswagen shared the ad in question, promoting its latest vehicle the Golf 8, on its Instagram page.
“We posted a racist advertising video on Volkswagen’s Instagram channel,” the VW brand’s head of sales and marketing Jürgen Stackmann and group head of diversity Elke Heitmüller said in an apology posted on social media.
Just last year, Volkswagen had to apologize after CEO Herbert Diess said at a company meeting “Ebit Macht Frei,” or “Ebit sets you free.”
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Photo: Xinhua News Agency / Getty
Here We Go Again: Volkswagen Apologizes For Insanely Racist Ad
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