Saks Fifth Avenue is proud to announce it has again joined forces with Stand Up To Cancer (SU2C) and the Entertainment Industry Foundation for the 2016 Key To The Cure campaign. Now in its 18th year, Key To The Cure is Saks Fifth Avenue’s annual fund-raising and charitable initiative to fight cancer. This year, Academy-Award winning actress HALLE BERRY will act as the official campaign ambassador, wearing an exclusive, limited edition t-shirt designed by CHRISTIAN LOUBOUTIN. The 2016 Key To The Cure campaign officially launches October 1 at all Saks Fifth Avenue locations in the U.S. and Canada as well as on saks.com and saksoff5th.com.
“Key To The Cure is one of the most important and valuable fund-raising and charitable initiatives that Saks undertakes,” said Marc Metrick, President, Saks Fifth Avenue. “We are committed to supporting the causes we believe in, and at almost two decades old, this annual campaign has raised close to $40 million for cancer research and treatment organizations throughout the United States. This year, we are thrilled to collaborate with SU2C for the second year in a row, as well as have the support of Halle Berry and Christian Louboutin on our extraordinary campaign to fund cancer research and treatment.”
Stand Up To Cancer, a program of the Entertainment Industry Foundation, was created in 2008 to accelerate innovative cancer research through collaboration among leading scientists from different institutions and disciplines who work together to deliver new therapies to patients quickly. By galvanizing the support of the entertainment industry, Stand Up To Cancer creates awareness and generates widespread public support for this effort to combat all types of cancers.
“The Entertainment Industry Foundation is proud to again come together with Saks Fifth Avenue in our shared mission to fund critical cancer research that is helping to get new treatments to patients quickly and save more lives,” said Lisa Paulsen, EIF President and CEO and co-founder of Stand Up To Cancer. “We’re so