For women and girls who are subject to violence, Covid-19 has intensified underlying gender inequities.
Building on its efforts to help fight the pandemic, Gucci, through its CHIME FOR CHANGE initiative and the Kering Foundation have partnered together to create the #StandWithWomen to the UN Women which is confirmed by Google Trends Data, there has been an increase in domestic violence cases across the world during the COVID-19 outbreak showing +143% increase in queries on the search engine related to domestic violence cases worldwide.
“Now more than ever is the time to join together to protect the health, safety and human rights of girls and women around the world,” says Co-Founder and Kering Foundation Board Director Salma Hayek Pinault.
The campaign follows donations from Kering, Gucci’s parent company, and its Foundation, in China, Italy, France and the US, and Gucci’s 2 million euros donation under the call to action “We Are All In This Together”.
The two companies are also working with with grassroots organizations on the frontlines that will allow these partners to continue their critical work mobilizing for the safety, health and justice of all women.