Only 25% of Blacks drink wine, as opposed to 34 percent of their white counterparts, according to Batya Ungar-Sargon, managing editor of VinePair. This may be the result of the way wine is marketed (or not) in the Black community. Although Blacks are “12% more likely to shop for wine online than their white counterparts, wine sellers and their marketers continue to refuse to reach out to the African American consumer,” Ungar-Sargon writes.
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