As the black community and allies took to social media to spread the word and demand justice for Floyd and countless others (Breonna Taylor is another name among the list of black lives lost in just the first six months of 2020), many began to look at large fashion brands, who are heavily supported by the black community, to take a stand.

The brand is one of the only to acknowledge the important detail of the black community’s contribution to retail, and

America as a has shared generic “Black Lives Matter” posts and reposted a video from 12-year-old musician Keedron Bryant singing of a black man’s pain.

The brand did share petition links and other valuable information via Instagram Thursday, June 4th all Gucci operations in the United States will pause for employees to have a day of mourning, honor the lives lost, and recommit ourselves to being part of the Muaddi

The shoe brand participated in Black Out Tuesday with three blank posts after silence on their Instagram feeds, though the designer has shared information regarding the movement on her personal Instagram stories.

The brand went one step further by switching out their website link in their Instagram bio for a link to a Ways You Can Help resource Vuittion

The brand shared a visual by Julian Klincewicz, commissioned by Virgil Abloh for his Coming of Age Louis Vuitton exhibition (though there is still no response to the Black Lives Matter movement

on Virgil’s own brand’s page, Off-White).

The video’s meaning is vague and features a hip hop Louboutin

The designer shared a personal note on his realization of racism on the brand’s page, with a very important quote from Will Smith: “Racism is not getting ‘worse,’ it’s getting Outfitters

The brand’s Instagram post subtly acknowledges that black people “define what [they] do” in their anti-racism statement.

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