Image: Dado Ruvic, Reuters

Facebook is acquiring Giphy, a popular website for making and sharing animated images, or GIFs, and will integrate it with its rapidly growing Instagram photo-sharing app, Facebook said in a blog post.

In 2015, Giphy rebuffed a Facebook offer, choosing instead to continue integrating its products with multiple social media platforms, according to news site TechCrunch.

Giphy will become part of Instagram, the photo-sharing site owned by Facebook.

“People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content,” said Vishal Shah, Instagram’s vice president of product, in the blog post.

Facebook’s blog post said 50% of Giphy’s traffic already comes from Facebook’s apps, with half of that coming from Instagram.