As businesses reopen during the pandemic and millions of unemployed hit the job market, how companies attract the best candidates will be determined in part by how inclusion and diversity are emphasized during the recruiting process, says Jack Whatley ( www.humancodeofhiring.com ), a recruiting strategist who specializes in creating employer branding campaigns.

“It needs to be a message companies share with job candidates –  specifically how they are inclusive in their culture, the ways they value diversity, and how they operate their company through these and all of their values on a daily basis.”

Whatley offers these suggestions for businesses that want to bring more diversity and inclusion into the recruiting process:

Choose words carefully, precisely in job descriptions.

“The recruiting process can set the right tone for a company to maintain standards of diversity and inclusion,” Whatley says.

Jack Whatley ( www.humancodeofhiring.com ) is a recruiting strategist who specializes in creating employer branding campaigns that position companies as the employer of choice in their market.