Coach is partnering up with More Than A Vote, a new voting rights organization led by LeBron James, his business partner Maverick Carter, and a coalition of Black athletes and entertainers.

The initiative is aimed at combating voter suppression and misinformation that disproportionately disenfranchises African-American communities.

James and the other members of the coalition also plan to use their high-profile to call out any attempts to deter, hobble or restrict voting access or rights in Black localities.

We are proud to partner with More Than A Vote and to work toward equal access to the ballot box for every single eligible American.”

“Their generosity will pay dividends in our efforts to combat systematic attempts to limit access to the ballot box and strip Black citizens and other people of color of their constitutionally guaranteed right to vote.”