Simms will lead company in all verticals including fashion, spirits, media, and other brands

Sean “Diddy” Combs, Chairman and CEO of Combs Enterprises, one of the world’s leading entertainment companies, announced the promotion of Dia Simms to President of Combs Enterprises. In her new role, Simms will oversee business activities across the companies and investments built and cultivated by Mr. Combs. She will work directly with Mr. Combs to ensure that Combs Enterprises exceeds its financial and operational goals, as well as continuing to grow and expand globally and fulfill its broader strategic vision. Simms will also lead efforts across Combs Enterprises to identify and pursue strategic investments that expand the reach and influence that Mr. Combs has on entertainment, media, fashion, spirits, culture and other sectors. Under her new leadership, Combs Wines & Spirits will fold into Combs Enterprises as she oversees both ventures.

States Sean Combs, “There is nobody better equipped to run Combs Enterprises and lead us into the future. Dia’s passion, ambition, hard work and commitment to excellence have produced an unparalleled record of success. She has created and grown countless businesses and inspired those around her to excel. Not only am I confident she will succeed in her new role, I am excited about everything Combs Enterprises will accomplish under her leadership.”

“Working my way up through the ranks at this company over the past 12 years, I could have never imagined the amount of support, trust and confidence that Sean and everyone on the team have shown,” says Simms. “Being a woman, and the first person to assume this role within the company, I am incredibly honored to be able to carry on the ‘Can’t Stop, Won’t Stop’ torch.”

Simms has worked with Mr. Combs since 2005, putting her relentless commitment to excellence and her unparalleled skills as a creative strategist and marketer to work in a variety of roles. Her rise through the ranks began during her first role with the company as an assistant,