Black Power is a political slogan and a name for various associated ideologies aimed at achieving self-determination for people of African descent. It is used by African Americans in the United States. It was prominent in the late 1960s and early 1970s, emphasizing racial pride and the creation of black political and cultural institutions to nurture and promote black collective interests and advance black values.
Black Power expresses a range of political goals, from defense against racial oppression, to the establishment of social institutions and a self-sufficient economy, including black-owned bookstores, cooperatives, farms, and media.    However, the movement was criticized for alienating itself from the mainstream civil rights movement, for its apparent support of racial segregation, and for