In addition to demanding police reform and an end to systemic racism, Kezia M. Williams is challenging Black Lives Matter supporters to protest with their purchases by buying black and sharing their receipts from Juneteenth through Independence Day.
Williams, the founder of The Black upStart, teamed up with black techies to launch the #MyBlackReceipt campaign, which encourages shoppers to support black-owned businesses and then post a copy of their receipt or invoice on social media using the hashtag #MyBlackReceipt.
“The #MyBlackReceipt Movement is the first, digital initiative to challenge black consumers and allies to buy from a Black business and upload their receipt into a platform that publicly displays how individual purchases can make a collective impact,” said Williams in a press release.
Yelp also signed on as a strategic partner, announcing that black entrepreneurs now have the option to self-identify their company as Black-owned to help people easily find Black businesses to support on its website.
“We want to normalize everyday spending with Black-owned businesses for everyone — not just consumers, and not just Black people.”