Whereas 10 years ago when the majority of the companies were still having doubts whether to actually have an advertizing budget on these platforms (some were saying social media is bad due to the addicting nature and how we constantly compare our lifes with eachother), nowadays we see that most of these same companies have their own social media department, fully focused on providing content.

Abdi's formal studies however was something very different then media or business.

This type of businessmodel allows the affiliate to sell other people's products on their own platform, while gaining a margin of the profit.Abdi would mainly use Instagram in order to promote such products.

He would use follow/unfollow method, buying/selling shoutouts and creating authentic unique viral content in order to grow his account exponentially.However due to affiliate vendors at the end of the actually being the product owner, Abdi felt more of a salesman that is selling products than an actual entrepreneur with his own business.

In 2020 he also started to create content for himself, which led to his notoriety and succesful rise as a Tik Tok star, gaining more then 1.2 million worldwide views in total.Currently, Abdi most well known work is being a social media influencer and consultant for high end influencers/brands/ambassadors and he also still provides physical therapy related courses at offices throughout the Netherlands for the prevention of physical neck/shoulder/back complaints.Hejar Abdi can be followed on:Tiktok: @imhejarInstagram: @hejarabdi