Upon being purchased by Kevin Adell in 2015, 910 AM Superstation, as it identifies itself, drew attention for its unconventional approach to radio hosting. Under Adell's ownership, the station attracted local hosts, some of whom had been embroiled in various scandals, and astonishingly, many were not compensated for their on-air contributions. In a rather frank statement made by Adell in 2016, he unabashedly revealed his station's distinctive strategy: "If I just took a normal person and put them on the air, it would be boring. We're the go-to station for controversy. And there's no shortage of scandals." This admission shed light on the station's penchant for provocative content that often veered far from the traditional radio format. However, the announcement made by the station on Friday marked a significant departure from its Detroit-themed programming. Adell presented the station's new format as "an alternative to WJR, with a genuinely conservative point of view." This shift left a palpable void in Detroit, a city known for its evident majority Black population.