Sharifah Niles-Lane

Sharifah Niles-Lane is the newly appointed Vice President, Digital Marketing and Social Media Manager at Eastern Bank. Sharifah brings years of digital, social media, and content marketing experience with a proven track record of success to the bank. In her role, Sharifah identifies and executes innovative digital strategies to market Eastern Bank’s outstanding legacy, values, and mission.

Prior to joining the Eastern Bank team, Sharifah has held numerous roles leading digital and social media strategy at Houghton Mifflin Harcourt, Liberty Mutual, and John Hancock, where she won many industry awards for her outstanding work and demonstrated expertise. Over the years, Sharifah has been instrumental in developing digital marketing strategies and leading campaigns for many brands and partnerships such as The Oprah Winfrey Show, The Olympics, The Boston Marathon, The Boston Red Sox, Curious George and most recently, Eastern Bank’s digital partnership with David Ortiz.

Sharifah graduated Magna Cum Laude from Newbury College in Brookline, MA, with a BA in Communications. She is the former VP of Communications for the National Black MBA Association and currently serves on the board of advisors for the Dorchester YMCA.