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World Radio Day: Evolution, innovation and connection in a changing climate

BY PETER MAKWANYA The World Radio Day, celebrated on February 13, 2021 had a milestone and refreshing theme which served to remind people that radio has come of age. Radio has evolved and transformed into a trailblazing, communication, empowering and networking tool that it is today. In its evolutionary path, radio has been upgraded, modified and technologically shaped to meet the unending demands of the audiences including its role in informing communities about the impacts of climate change. Climate change has been labelled the defining challenge of our time, hence radio is a key player in the fight against climate change. With climate change rearing its ugly head around the world, radio remains the top medium given the number of audiences it reaches. In terms of its penetrative power, educative, cost effective and user friendly nature, radio is still the medium of choice in connecting heterogeneous audiences far and wide. Radio provides tremendous ability of transcending geographical boundaries, overcoming barriers associated with illiteracy, working language and affordability, all instrumental in the fight against climate change. Radio has proved to be the vital link in conscientising local communities and target audiences about deforestation, land degradation, burning bushes, industrial waste and toxins, including carbon emissions from burning fossil fuels and their overall effect on the environment. These are stories that the world should question and refuse to live-with. The power of the radio to strategically and sufficiently situate local languages at the heart of local development, such as climate change is key, critical and transforming. In its attempts to engage communities, educate and make them aware of climate change issues, the radio makes use of drama, climate resource persons, talk-shows, music, role-plays, story-telling, phone-ins, among others. This is aimed at helping communities to learn more about the impacts of climate change and how to respond. In this overall discourse of evolution, innovation and connection, radio continues to make positive footprints as a tool for awareness raising, which is ongoing as a reminder and for refreshing memories. This includes delivering information and messages to listeners about what climate change has done around the world and what it is doing in their communities and local landscapes. This also includes weather updates and forecasts to farmers, early warning systems, approaching cyclones and other natural disasters so that they stay informed and sufficiently prepared. Furthermore, through evolution, innovation and connectivity, the radio reaches every corner even marginal areas of the country to educate communities about responsible behaviours which do not promote environmental harm and can be used to enhance climate change adaptations. The radio’s innovation and connective power is being widely used in communities to nurture and strengthen community voices, providing space for knowledge and information sharing, thereby contributing to community empowerment

MLK at Stanford 1967 - The Other America