The British fashion industry has called for more financial aid from the government amid fears the coronavirus crisis could wipe out half of the sector.

On the day the British Fashion Council (BFC) announced the recipients of its £1m emergency fund, the organisation said the amount was meagre in light of the sum needed to help small, independent fashion companies.

“One million pounds sounds like a lot of money, but when you split it among so many businesses, it is just a drop in the ocean,” Caroline Rush, the BFC chief executive, told the trade website Business of Fashion.

Thirty-seven labels, including Craig Green, Bethany Williams and Ahluwalia, are due to receive the financial help from the BFC Foundation fashion fund of up to £50,000 each.

Source: UK fashion industry pleads for more aid to survive Covid-19 crisis