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This may not be practice but it is certainly something that we need to speak about. Now, since my specialty is in the digital marketing and e-commerce space, I’m going to use that as my point of reference, but I do acknowledge that this is happening in many other spaces.
Companies are taking five or more specialisations and have begun combining all of their duties into one role, labelling the roles as “associates” or “juniors” so that they can justify paying people as little as possible.
From the start of this year, I started a series on my TikTok and LinkedIn channels called Companies Are Wilding, where we take a look at job postings, read out their requirements and then offer some suggestions as to what they could have done better. It’s caused quite the wake-up call, but not enough, because by the time we did the fourth video, we realised a lot of the job postings were just continuing to get worse.
People who have just left the companies reviewed started to give their testimony about their treatment, the pay and even abuse they suffered from the employers, and we, the public, have been noticing job roles at the same companies being advertised every three months, some going as far back as three years of trying to fill a role.
Let me give you an example.
There is a job vacancy: Looking for a photographer/videographer.
The responsibilities they want this person to execute are:
• Must create ALL promotional photos and videos for campaigns
• Must capture ALL event content
• They are responsible for the entire process of creating content, from capturing the footage to editing everything
• Must assist the marketing team in hitting its objectives
• Must use graphics, animations, data visualisation, music and voiceovers to create professional-grade content
• Must co-ordinate all activities for the projects
• Must secure and archive all permissions to use photos/videos of individuals
• Remains up to date on photo/video trends
• Must be in the marketing meetings
• Must have excellent knowledge of digital media
• Must have experience with industry editing tools and asset management software
• Ability to multitask and work in a fast-paced environment
• Must be open to flexible working hours
• Sound knowledge of social media
• Must work well under pressure
For the qualifications, they want:
• An associate degree in photography
• Strong proficiency in shooting high-quality cinematic video
• Five years of experience
• Strong portfolio
They even went as far as asking for excellent “IT skills” especially in “editing software.”
Now, there is so much wrong here.
For starters, this company is essentially looking for a team of people and packing all the duties into one role.
No one person should be responsible for the work an entire agen