Thomas Moorehead, President and CEO of Sterling Motor Cars, continues to forge innovative paths by expanding his presence in the automotive industry. Moorehead recently acquired Lamborghini and McLaren to add to his suite of luxury automotive dealerships. With this recent acquisition Moorehead becomes the first African American Lamborghini and McLaren dealer in the history of both brands, worldwide. Prior to this achievement, Moorehead was also the first African American Rolls Royce dealer in the world.
Sterling Motor Cars, established in 2002, matches sport and luxury vehicle enthusiasts to new and preowned brands in over 115,000 square feet of state-of-the-art showrooms. With locations in Sterling, Virginia, and Fort Washington and Oxon Hill, Maryland, Sterling Motor Cars is the leading provider of luxury cars in the Washington Metropolitan Area, as well as in Delaware and Southern Pennsylvania. Luxury brands include BMW of Sterling, Lamborghini Sterling, McLaren Sterling, Rolls Royce Motor Cars Sterling, Mini of Sterling, Harley-Davidson Washington, DC and Harley Davidson National Harbor.
Moorehead credits his continued growth to the importance of having a quality team of professionals dedicated to customer experience and satisfaction. “Product, location and people are essential. Identifying and hiring good people is the key,” said Moorehead. “I always tell my employees that the boss in the store is not Tom Moorehead. It’s Mr. & Mrs. Customer. Without them, we might as well lock our doors.”
A proven track record of solid performance and superior customer satisfaction are just two, of many, elements contributing to the growth of Sterling Motors. Moorehead is a diligent marketer who researches, analyzes and applies winning strategies to his businesses. He has distinguished Sterling Motors as the largest luxury dealer in the Southeastern region.
“You must understand the various manufacturers, by realizing their expectations of you while understanding the corporate ID and culture of the brand,” said Moorehead.
